Principles of Marketing
Principles of Marketing
Dr. P. Uma Swarupa
Contents
MARKET
MARKETING
MODERN CONCEPT OF MARKETING - MODERN MARKETING
GLOBAL MARKETING
E-MARKETING
TELEMARKETING
GREEN MARKETING
ONLINE MARKETING
NEURO MARKETING
MARKETING FUNCTIONS – I
MARKETING FUNCTIONS – II
MARKETING FUNCTIONS – III
CONSUMER BEHAVIOR
MARKET SEGMENTATION
CUSTOMER RELATIONSHIP MARKETING
MARKETING MIX
PRODUCT MIX
BRANDING
LABELLING
PRICE MIX
PLACE MIX
PROMOTION
PERSONAL SELLING
ADVERTISING
AGRICULTURAL MARKETING
QUALITY STANDARDS
CONSUMERISM
CAREER OPPORTUNITIES IN MARKETING
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