Marketing Management-Creation of Cognizance

Marketing Management- Creation of Cognizance Dr. Vanitha Esaimani Contents Principles of Marketing Market Research and Data Mining Consumer Behaviour Market Segmentation Customer Relationship Management Target Markets Marketing Mix Product Life Cycle Product Branding Product Packaging Product Positioning Product Pricing Marketing Channels Supply Chain Management and Physical Distribution Promotion Sales Management Marketing Ethics Competitive Market Strategies Marketing Strategies for Market Challengers Rural Marketing Digital Marketing Green Marketing Challenges in Marketing Careers in Marketing Success of Brands in India Get ePDF through email on payment of ₹ 150.