Marketing Management-Creation of Cognizance
Marketing Management-Creation of Cognizance
Dr. Vanitha Esaimani
Contents
Principles of Marketing
Market Research and Data Mining
Consumer Behaviour
Market Segmentation
Customer Relationship Management
Target Markets
Marketing Mix
Product Life Cycle
Product Branding
Product Packaging
Product Positioning
Product Pricing
Marketing Channels
Supply Chain Management and Physical Distribution
Promotion
Sales Management
Marketing Ethics
Competitive Market Strategies
Marketing Strategies for Market Challengers
Rural Marketing
Digital Marketing
Green Marketing
Challenges in Marketing
Careers in Marketing
Success of Brands in India
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